Terry McAuliffe is launching a positive ad for the final weekend of the race for Virginia governor, making the case that he is the best candidate to continue the fabled “Virginia Way” in office.

Much of the contest between McAuliffe (D) and Attorney General Ken Cuccinelli II (R) has been negative, but McAuliffe has chosen to make what may be his final plea of the race in positive terms, with video of him and his family and a message that echoes the themes of his standard stump speech.

“My wife Dorothy and I are proud to have raised our five children in Virginia,” McAuliffe says in the spot. “We hope they choose to stay here and have families of their own. I know that’s a dream we share with parents and grandparents all across our commonwealth.

“But that means keeping Virginia a place of opportunity, with good jobs and good schools. And it requires us to work together. I’m determined to be a governor who finds common ground with Democrats, Republicans and Independents. That’s the ‘Virginia way.’”

Cuccinelli spokeswoman Anna Nix said the ad wouldn’t mask McAuliffe’s flaws.

“Terry McAuliffe is closing out his campaign hiding from the Virginia press corps and joining President Obama for a grand celebration of Obamacare,” Nix said. “Ken Cuccinelli, meanwhile, is talking to Virginians in every part of the state and sharing his plan to create 58,000 jobs and ease tax burdens by $700 per family.”

McAuliffe has outraised Cuccinelli by a massive margin and has used that advantage on the airwaves. The Democrat has spent double what the Republican has on the airwaves, according to the Virginia Public Access Project, and the gap has grown much wider in the closing weeks of the race.