Libertarian candidate Robert Sarvis speaks during the 43rd Annual Buena Vista Labor Day Festival in Buena Vista, Va. (Ryan Stone for The Washington Post)

Robert Sarvis’s quixotic campaign to become Virginia’s next governor released a schedule of events Friday that includes pressing the flesh in downtown Richmond and making a call for an interview with AltDaily, an alternative publication in the Virginia Beach area.

“We’re trying to reach out to real voters,” Sarvis campaign spokesman John V. LaBeaume said Friday.

Sarvis, a Fairfax County resident who is running as a Libertarian, has touted a poll conducted by students at Emerson College showing he has received 10 percent support. He could also benefit from the fact that many Virginia voters find the major party candidates — Virginia Attorney General Ken Cuccinelli II (R) and Terry McAuliffe (D) — to be unlikable.

“Because of the negatives that are so high for the two other guys, people are just ecstatic to hear about this guy,” LaBeaume said. “In the past few days, we’ve been inundated with calls for bumper stickers and signs.”

The Harvard-educated Sarvis said he would avoid culture wars and focus on expanding personal freedom through support for issues such as gay marriage and economic liberty by reducing taxes, his Web site says.

His schedule Friday includes an appearance at the Sycamore Square shopping center in Midlothian; recording a video and doing a question-and-answer session at the Virginia Chamber of Commerce for its members guide; doing a video interview with students at Virginia Commonwealth University; and greeting people at South 12th and Cary streets in Richmond. Then he’s going to talk with AltDaily.