Considered a classic of the genre, the Reagan reelection ad showed happy, prosperous Americans, smiling, going to work and getting married. It ended with the words: “It’s morning again in America, and under the leadership of President Reagan, our country is prouder and stronger and better. Why would we ever want to return to where we were less than four short years ago?”
“Mourning in America” is dystopian, showing dilapidated houses, a worried man in a hospital corridor, head in hands, a sick person being wheeled on a gurney, vacant industrial buildings, a man applying for unemployment compensation, crowds of Americans lined up wearing masks and scenes from a Trump speech.
It concludes with these words: “There’s mourning in America. And under the leadership of Donald Trump, our country is weaker, sicker and poorer. And now, Americans are asking, ‘If we have another four years like this, will there even be an America?’ ”
“I don’t know what Kellyanne did to her deranged loser of a husband, Moonface,” Trump tweeted, “but it must have been really bad.”
....lost for Evan “McMuffin” McMullin (to me). Steve Schmidt & Reed Galvin lost for John McCain, Romney’s campaign manager (?) lost big to “O”, & Jennifer Horn got thrown out of the New Hampshire Republican Party. They’re all LOSERS, but Abe Lincoln, Republican, is all smiles!— Donald J. Trump (@realDonaldTrump) May 5, 2020
“RINO” stands for “Republicans in name only.” The Lincoln Project was established by Republican Conway, former GOP strategist Steve Schmidt, and Republican operatives John Weaver and Rick Wilson, among others. Evan McMullin, whom Trump called “Evan ‘McMuffin’ McMullin,” is a former CIA officer who ran as an independent in the 2016 presidential election. “Reed Galvin” is presumably a reference to Reed Galen, a former Republican strategist and Lincoln Project co-organizer. Jennifer Horn is former chair of the New Hampshire Republican Party.
Conway, a contributing columnist to The Washington Post’s opinion section, has been denouncing Trump throughout most of his presidency, sometimes in biting personal terms, describing him as mentally impaired and unfit for office.
Most recently, Conway mocked Trump’s comments about the use of disinfectant to treat covid-19, the illness caused by the novel coronavirus. After Trump, in a since-deleted tweet, appeared to mistake the Pulitzer Prize for the “Noble prize,” misspelling Nobel, Conway changed his Twitter display name to “George Conway, Noble Committee Chair."
Following its release Monday, the “Mourning in America” ad circulated on the Internet for most of the day, but Trump did not publicly retaliate until after midnight.
The Lincoln Project, in its own unsigned tweet, responded to Trump’s tweets not long afterward.
“Since you are awake and trolling the internet,” it said, “here is a little bedtime story just for you,” attaching the “Mourning in America” video.