“This insane new app will allow you to read novels in under 90 minutes!” proclaims a recent posting on EliteDaily.com (“The Voice of Generation-Y”).
Well, not exactly. But the app it describes — called Spritz — seems to promise an intriguing future of faster, easier reading on mobile Web sites. Meanwhile, it’s an amusing gimmick to play with online.
“Reading is inherently time-consuming because your eyes have to move from word to word and line to line,” the developers explain on their Web site. But with “compact text streaming from Spritz, content can be streamed one word at a time, without forcing your eyes to spend time moving around the page.”
The key, they say, is that your eyes naturally fixate on one point in every word, triggering recognition. In the phrase “wOrd posItioning reAlly maTters,” for example, the capital letters represent those points of fixation.
As words appear rapidly on the screen, the Spritz app aligns them so all their fixation points are in the same place on the screen, which means that your eyes have to move less, and you absorb information more quickly.
Can’t picture it? Check it out by going to www.spritzinc.com and finding the little button at the top labeled “click to Spritz.” There you can start by reading text at 250 words per minute (average adult reading speed), and try kicking it up to 300, 400, 600 wpm.