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It’s like a magic trick: Some people can memorize a list of hundreds of random words and numbers in seconds, and then recite it perfectly hours later. But unlike magicians, these memory athletes are open about the secrets of their trade.

They use something called the method of loci, and a new study shows that ordinary people can learn these special memory strategies quickly and then perform almost as well as memory athletes. What’s more, learning the method of loci appears to reshape neuronal networks in people’s brains, researchers reported recently in the journal Neuron.

“Training normal humans to be memory athletes bulks up the brain’s memory networks,” said the study’s senior author, Michael Greicius, an associate professor of neurology at Stanford University.

The method of loci, also called the memory palace, has been around for about 2,500 years and is one of the oldest cognitive strategies known. It involves associating random pieces of abstract information with familiar visual and spatial cues to help those random pieces stick better in your memory. For instance, to memorize a list of numbers, you can visualize yourself walking through a familiar house and assigning each number to an object: Zero could be the handle on the entrance door; 1 is the lantern hanging above you, and so on.

In the study, researchers in the United States and the Netherlands compared ordinary people with 23 of the top scorers at the World Memory Championships.

As expected, the athletes’ superior memory was evident. In one experiment, for example, 17 of them memorized a list of 72 words and could correctly recall all the words 20 minutes later. In contrast, participants with ordinary memory skills recalled, on average, 40 of the words.

The researchers then looked at the structure of the participants’ brains, searching for any difference that could explain the champions’ superior memory skills. They didn’t find anything.

“The surprising finding was that we didn’t see much there,” Martin Dresler, the study’s first author and an assistant professor of neuroscience at the Donders Institute for Brain, Cognition and Behavior in the Netherlands, said. “There was no brain structure that really stood out.”

This confirmed memory athletes’ own accounts that they were not born memory prodigies but had learned to use strategies. In other words, it’s not the brain’s hardware that makes these people different, but the software, Dresler said.

In the second part of the study, the researchers aimed to test what happens in the brain when regular people learn and practice using the method of loci. Fifty-one participants were divided into three groups. The first group took a six-week course of daily, online training sessions in the method of loci. The second group received another type of training to generally improve their working memory, and the third group did not train at all.

After the training, the participants took the 72-word memorization test again. The group that had been training with the method of loci showed “striking memory performance,” Dresler said. Neither of the two other groups showed such an improvement.

The first group was still showing this improvement four months later. This suggests that once people learn the strategy, they keep it.

Brain scans showed that the people who learned the method of loci developed connectivity patterns that resembled those of memory athletes.

The scientists have an idea to explain why the method of loci is effective. “It heavily uses skills that were important during our evolutionary past as humans,” Dresler said. “It was never important to memorize abstract information such as names or numbers. What was important was how to find our ways, or where to hide our food. Therefore, our brains evolved to be good at memorizing these kinds of information.”

— Live Science