Apple CEO Tim Cook’s giving philosophy
By Emi Kolawole,
Apple’s CEO Tim Cook provided a window into his personal giving philosophy during an interview with Bloomberg Businessweek. The interview, published online Thursday morning, covers a wide swath of topics around Cook’s first full year as Apple’s chief executive. Cook is the first to serve in the role after the passing of the company’s co-founder Steve Jobs.
Cook said that he was driven by John F. Kennedy’s quote, of which he offered a modified version, saying, “My own personal philosophy on giving is best stated in a [John F.] Kennedy quote, ‘To whom much is given, much is expected.’” Cook went on to highlight that Apple had instituted a policy of matching its employees’ charitable donations.
“It’s not some corporate committee deciding,” said Cook, “it’s our 80,000 employees deciding what they want to do, and then we match it.”
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