A two-volume book, "Mid-Century Ads: Advertising From the Mad Men Era,” explores some of the most innovative and groundbreaking ads created during the era of the real-life mad men.
The cover of "Mid-Century Ads: Advertising From the Mad Men Era." The two-volume set was edited by Jim Heimann, graphic design historian and executive editor of TASCHEN America, and features contributing author Steven Heller, art director at the New York Times for 33 years and now a writer for the Times' Book Review "Visuals" column. "Advertising From the Mad Men Era" features remastered prints of vintage ads from the real-life "Mad Men"-era. It showcases the innovative tactics they employed to attract customers for their clients and how they ultimately changed the face of advertising to reflect America's own rapidly changing cultural landscape.Photo courtesy of TASCHEN