In celebration of “Mad Men” Season 5, we decided to explore who — or better yet what — are today’s Mad Men. Feel free to roast our ideas in the comments and propose your own. Or take an opportunity to highlight your own ad heroes and innovations. We’ll be keeping an eye out.
The Mad Men (and women)Imagine walking into Don Draper’s office and asking him for advice on search engine optimization (SEO) terms. He’d probably lean back, light a cigarette and tell you to come back when you’re ready to start talking sense. It got us thinking about who (or what) are the Mad Men of today. There are, of course, men and women in ad firms around the world creating provocative and alluring ads — the traditional inheritors of the Mad Men mantle. But we decided to take a slightly more unconventional look, and arrived at five people/things that we think have emerged as the new kings (and queens) of advertising. But, before we get started, here, for your viewing pleasure, is the "Mad Men" cast — from left, Christina Hendricks, John Slattery, Jared Harris, Vincent Kartheiser, Jon Hamm, Robert Morse and Elisabeth Moss. Season 5 premieres on March 25 (9 p.m. for the East Coast folks). But, if you’re here, you probably knew that already.Frank Ockenfels/AP