Sen. Ted Cruz is the first major contender to announce his candidacy for the 2016 Republican presidential nomination, so his every move is being scrutinized, including his new logo. What does it look like? It depends on who you ask.

Steven Greydanus, a film critic for National Catholic Register, notes a critique of Cruz’s new logo.

Graphic designers critique Ted Cruz’s campaign logo (, saying it looks like a teardrop or a burning flag. Some also note similarities to al-Jezeera’s logo, among others.
This designer thinks they’re missing the likely influence: To me it looks like a Pentecost-y church logo. (I’m sure I’ve seen very similar church logos.)
Which means, yeah, it looks like a burning flag.

Cruz is on fire, after all. Cruz, who is Southern Baptist, could also appeal to conservative Pentecostal voters who tend to vote along more conservative lines. Depending on how you count, LifeWay Research’s Ed Stetzer writes, as many as half a billion Christians around the world are connected with traditions that teach that Christians have spiritual gifts such as speaking in tongues and prophecy, including Pentecostals.

Pentecostals believe that Christians today have supernatural gifts provided by the Holy Spirit that they were given on the day of Pentecost, as told in Acts 2. Tens of millions of Latin Americans have left the Catholic Church in recent decades and embraced Pentecostalism, which has an estimated 300 million followers.

Former Alaska governor Sarah Palin, who ran as Sen. John McCain’s vice presidential candidate, put Pentecostalism under the spotlight. Pentecostals make up 4.4 percent of the U.S. adult population, accounting for 13 percent of members of evangelical churches and 14 percent of members of historically black churches.

Pentecostals are socially, racially, economically and geographically diverse. About 70 percent of them are white, 19 percent are Latino and 7 percent are black. Pentecostal leaders like T.D. Jakes, Benny Hinn and Reinhard Bonnke are enormously popular in places like India and Africa.

What does this have to do with logos? It’s common for Pentecostal logos to include something with fire in them, connected to a verse about Pentecost. “They saw what seemed to be tongues of fire that separated and came to rest on each of them,” Acts 2:3 says. Here is Cruz’s logo:
And here are some examples of some logos from some Pentecostal institutions. For instance, Lee University, a Pentecostal university based in Tennessee, has a flame logo.
Or here’s an image from the Church of Pentecost.
Another one, from the Pacific Northwest Association of the Church of God, which is not Pentecostal but Church of God:
And yet another one, from the Calvary Way Church:
Or it could be like Word on Fire Catholic Ministries.

We could go on all day.

(This post has been updated.)

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