There was no starter pistol, but Wednesday marked the first official day of music at SXSW, and it started with a bang-bang-bang.
But as ever, there are scores of unknown rock bands here in Austin spilling blood, sweat, tears and other bodily fluids with a desperation that would make Iggy proud. They’re the ones we should all be sussing out.
The best one I managed to trip over on Wednesday had a brilliant name: Life Stinks. The quartet was brutal and mysterious — they may or may not be from San Francisco, this may or may not be their Tumblr page. And they had something all of the big-name rock acts didn’t: tapes for sale.
Cassettes have enjoyed an unexpected micro-resurgence in the past five-or-so years, with proponents pledging their fidelity to the dormant format’s notoriously low fidelity. But at SXSW, the appeal of a cassette is portability. Slip your new favorite band five dollars of support. Slip the cassette into the back pocket of your jeans. Win, win. (Pity those who buy vinyl at a SXSW gig, the cardboard sleeve slowly warping from their underarm sweat.)
Life Stinks closed out its afternoon set at Beerland — the most reliable rock venue at SXSW, year after year — with a snotty, insistent tune called “My, My, My.” I asked the band’s singer if this song was on the tape. “It’s a live, extended version,” he told me. “So, yeah. You’ll get, like, 15 minutes of it.” Excellent.
