Monday morning, within 48 hours of rendering a not-guilty verdict in the George Zimmerman trial, a juror was working with a Seattle literary agent to write and shop a book about her experiences in court. At 12:59 a.m. EST on Tuesday, the agent tweeted that she was rescinding her offer of representation “after careful consideration.”

What happened between the quick launch and the quick cancellation? The Internet, apparently. BuzzFeed and Uproxx are crediting Twitter user @MoreandAgain for marshaling a successful online campaign against the book by leveraging the mass fury on social media – where users were appalled that anyone would seek to profit off the trial — and by gathering more than 1,000 virtual signatures for a petition on, where the user is listed as Genie Lauren of New York.


Neither Juror B37 nor Sharlene Martin, the literary agent, cited the online campaign as the reason for aborting the project, but the juror’s statement hinted that her sequestering during trial kept her unaware of the broader sentiment toward the case.

The “isolation shielded me from the depth of pain that exists among the general public over every aspect of this case,” Juror B37 said in the statement, released through Martin on Twitter at 1 a.m. EST Tuesday. That was mere hours after she was interviewed by Anderson Cooper on CNN, where she was granted her anonymity.

“I think [Zimmerman’s] heart was in the right place — it just went terribly wrong,” the juror told Cooper on Monday evening, nearly two days after she and five others found Zimmerman not guilty of second-degree murder and manslaughter in the February 2012 shooting death of 17-year-old Trayvon Martin in Sanford, Fla.