Kenneth Cole hasn’t learned his lesson about using extremely serious current events to promote his brand. The designer posted the following tweet Thursday afternoon:
Afterwards, he was forced to apologize, later tweeting, “Re Egypt tweet: we weren’t intending to make light of a serious situation. We understand the sensitivity of this historic moment -KC.”
The Cairo tweet was deleted, but Thursday’s post referencing Syria still remains. Despite instant backlash online, the main reaction appears to be one of disbelief that Cole would make the same mistake twice.