“I think the breaking point for me was when I started to notice legitimate news sources using ‘this one weird trick’ to get page views,” Gianotto said in an e-mail. “Watching places like the Huffington Post slowly turn into Buzzfeed has been hard to watch … Hey, it’s hard to get page views in today’s world, I get it, but imagine how absurd a print newspaper would look with these headlines. We’re all tired of seeing this stuff in our Facebook news feeds. “
Gianotto is also the lady behind a popular site that skewers some of the more annoying cliches of Twitter. We look forward to the next target of her (deserved!) disdain.