The Washington Post

Lana Del Rey demonstrates how you keep people talking about your new album

Lana Del Rey  (Mario Anzuoni/Reuters)

Have a new album? Want to make sure people are talking about it even a month after its release? A solution, via polarizing pop star Lana Del Rey: Just name one of the tracks “[Slept] My Way Up to the Top” and then candidly explain the story behind the title.

(Note: The word in brackets is actually a different word, we just can’t use it on this site.)

Del Rey’s album was released in June and sold 182,000 copies in its first week, resulting in her first No. 1 album on the Billboard chart. But all anyone was talking about back then was her bizarre interview with the Guardian, in which she said “I wish I was dead already,” while name-checking Amy Winehouse and Kurt Cobain. That sparked some harsh criticism from Cobain’s daughter, Frances Bean Cobain, who tweeted in part, “the death of young musicians is nothing to romanticize.”

As a result, no one paid a ton of attention to the track “[Slept] My Way Up to the Top.” But it came roaring back into the spotlight this week after another controversial interview. (This seems to happen a lot with Del Rey.) This time,  Complex magazine asked her about the song and she admitted it’s more about her reputation than anything:

“It’s commentary, like, ‘I know what you think of me,’ and I’m alluding to that,” Del Rey said, then added: “You know, I have slept with a lot of guys in the industry, but none of them helped me get my record deals. Which is annoying.”

It was a perfect soundbite — soon, the quote was everywhere. And as an added bonus, it actually pulled off the double feat of: a) Debunking rumors (in a way) that she took a scandalous route to success and b) Getting people to actually talk about one of her songs.

Del Rey, always a polarizing figure, may have just outsmarted the Internet.

Emily Yahr covers pop culture and entertainment for the Post. Follow her on Twitter @EmilyYahr.



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