And here’s what is on the menu:
- Sriracha Beef Griller (Sriracha, but on the grill!)
- Sriracha Taco and Taco Supreme (chili sauce on Taco Bell classics)
- Sriracha Quesarito (this is a quesadilla/burrito with Sriracha in one)
- Sriracha Nachos (okay, pretty straightforward)
- Sriracha Quesarito Box (the box means you get more tacos and a drink)
- Sriracha Grande Scrambler (perhaps because breakfast is always better with Srirach)
It’s not entirely clear how exactly these items differ from simply dousing Taco Bell items with the Sriracha that you keep in your glove compartment (everyone does that, right?). But other chains and major food companies have experimented with Sriracha. Subway has a new Sriracha chicken melt. Lay’s offered Sriracha chips for a limited time.
“Our customers love spicy food and we know that Sriracha is on the top of their list as the latest, most relevant flavor,” Taco Bell spokeswoman Stephanie Perdue said in a statement. “This test brings together two things our consumers are passionate about: Taco Bell and Sriracha, and we’re looking forward to hearing the feedback from our fans.”
Yes, the Sriracha tribe is large and proud. The red nectar of the chili gods has inspired tributes, is the subject of documentaries and it even has its own festival. Heck, people been have inked with the rooster:
Not all has been well for the legion of Sriracha fans, though. A global Sriracha panic took hold after the city of Irwindale, Calif., filed a lawsuit against manufacturer Huy Fong Foods, Inc. A strong odor that burned eyes and throats of the town’s residents spurred the city to declare the factory a public nuisance. But the city dropped the lawsuit back in May.
Sriracha lives to spice up another day.
[This post has been updated.]