Dave, played by James Franco, and Aaron, played by Seth Rogen, in Columbia Pictures’ The Interview. (REUTERS/CTMG, Inc.)

“The Interview” stars Seth Rogen and James Franco have canceled their Wednesday appearance on “The Tonight Show,” “Late Night” and multiple other media appearances in the wake of threats from a group that claims to represent the Sony hackers.

Tuesday afternoon, Buzzfeed reported the duo had scrapped of all promotional duties leading up to the film’s debut on Christmas Day, including a scheduled stop at “Buzzfeed Brews” in New York City. That same day, threats emerged from the group that took credit for the Sony Pictures Entertainment hack, warning any movie theater showing the controversial comedy about a plan to kill North Korea leader Kim Jong Un to “Remember the 11th of September 2001.”

“We will clearly show it to you at the very time and places ‘The Interview’ be shown, including the premiere, how bitter fate those who seek fun in terror should be doomed to,” read the warning, which was posted on the text sharing site Pastebin. “Soon all the world will see what an awful movie Sony Pictures Entertainment has made.” Read the full message here.

A rep for the NBC’s “Tonight Show with Jimmy Fallon” confirmed that Rogen and Franco will no longer appear on the show Wednesday. Variety reported that Rogen and Franco still plan to attend the New York premiere this week. (Update: The New York premiere has been canceled.)

Rogen will also no longer appear on “Late Night With Seth Meyers” this Thursday, a rep said. In addition, the pair backed out of separate stops on syndicated daytime show “Live With Kelly and Michael,” as well as a joint appearance on “Watch What Happens Live” next Monday.

While backing out of high-profile talk shows is rare, it’s safe to say that this film has gotten all the publicity it’s ever wanted. That’s a result of the highly-publicized hack of Sony’s private internal data, which has been disastrous for the studio’s reputation on many levels, from salary information to offensive e-mails. Plus, Rogen and Franco were already on quite the press tour before this week, including many other interviews and an appearance on Discovery’s “Naked and Afraid.”

(This post has been updated.)