Whether they bummed us out or grossed us out, these brands failed to strike the right tone in their Super Bowl advertising.


Valeant Pharmaceuticals International's Super Bowl ad promotes Jublia, a topical solution designed to treat onychomycosis, a fungal infection of toe nails. (Valeant)

Seeing this anthropomorphic, festering toenail did NOT make any of us feel good about eating tortilla chips last night.


Chevy gave all of America a simultaneous heart attack last night when it began its ad by simulating a cable outage. It was actually some high-quality trolling — but it sure didn’t endear people to the brand, which was the subject of many angry tweets. Not cool, guys.

Carl’s Jr.

Carl's Jr. released its Super Bowl ad a week ahead of the big game. (Carl's Jr.)

Through a series of carefully-placed objects, men’s eyes collectively bug out as a naked lady — Kate Upton look-alike Charlotte McKinney — walks down the street eating a burger. It’s the same holding-two-melons schtick from “Austin Powers: The Spy Who Shagged Me,” and it wasn’t even that funny back then. Hope the pre-pubescent marketing team behind this masterpiece got their jollies! Carl’s Jr. has a long history of sexist ads. For a feminist palate cleanser, let’s all watch that Always “Like a girl” commercial.


Mercedes-Benz's Super Bowl ad "The Big Race" adds a plot twist to a familiar fable. (Mercedes-Benz)

It’s a remake of the Tortoise and the Hare, but instead of preserving the fable’s morals about hard work and humility, they’ve turned it into a story of ostentatious wealth and trash talking. “Who’s your turtle?” is the line they choose to sign off with? Cringe.


By far, this was the most hated commercial of the Super Bowl. Nationwide set us up for a cute little kid commercial — a boy wondering why he can’t get cooties from girls, take his first flight, or go sailing with his dog. and then, they pulled the rug out from under us:  ” I couldn’t grow up because I died from an accident.” Wait, what? The bait-and switch made Nationwide the most actively-hated brand on Twitter last night, as viewers wondered why they were such a buzzkill (the spot stands in contrast to the company’s very funny Mindy Kaling commercial — more of her, please). The somber tone of the commercial also inspired a host of memes and jokes, turning those lemons into lemonade (which that little boy could have sold from his front yard — if only he hadn’t died).