The Washington PostDemocracy Dies in Darkness

Joe Madison tries for world record with fundraising marathon benefitting African-American museum

Construction crews work 70-feet deep among the “support of excavation walls” of the The National Museum of African American History and Culture Museum in Washington, DC in 2013. (Photo by Linda Davidson / The Washington Post)

If he succeeds in his quest to set a Guinness World Record for longest talk radio marathon, SiriusXM host Joe Madison will get the glory.

But the Smithsonian’s National Museum of African American History and Culture will get the dough.

Madison will begin a fundraising marathon Wednesday at 6 a.m. on SiriusXM’s Urban View Channel 126, where his daily show, “Joe Madison The Black Eagle,” airs. He hopes to continue without a break until 10 a.m. Friday to achieve the world record.

Museum director Lonnie Bunch will join him at the start of the marathon to encourage listeners to donate to the museum, which was established by Congress in 2003 to celebrate the history and achievements of African-Americans. The $500 million museum is being built on a five-acre site on the National Mall; it is expected to open next year.

Bunch expressed his appreciation for Madison’s efforts.

“I am very grateful to Joe Madison for using his attempt to break the Guinness World Record for the longest marathon radio talk show as visibility for the museum,” Bunch said. “Joe has been a friend and supporter of the museum for several years and we are happy to support him in his effort to break this record. We wish him the best of luck.”

Bunch will return several times over the next two days to talk with Madison, who will also interview curators, historians and donors to the Smithsonian franchise. Celebrity guests include Aretha Franklin, Danny Glover, Stephen A. Smith and Bettye Lavette.

Madison broadcasts his morning talk show from the SiriusXM studios in the District. Madison is a  civil rights activist who has been honored for his humanitarian efforts.