In the end, it wasn’t Darth Vader or even Oprah who brought down Emperor Franzen. It was just Twitter.
Shaffer is best known for the pop-culture satires “Fifty Shames of Earl Grey” and “How to Survive a Sharknado and Other Unnatural Disasters.” Franzen is best known as the Great American Novelist.
Shaffer, who lives in Portland, Ore., started his @EmperorFranzen account in 2010, soon after Franzen appeared on the cover of Time magazine for a story about his new novel “Freedom.” “He was the biggest name in the business,” Shaffer says, “and I was a young upstart desperate for attention. I was actually a fan of his work, believe it or not.”
Franzen — as only Franzen can — had excited the twitterati into a fresh fit of rage with comments about social media. “There was a big Internet pile-on to bash him,” Shaffer remembers. “So I created the Emperor Franzen parody account to jokingly defend him. He was a mash-up of Jonathan Franzen and Emperor Palpatine from ‘Star Wars.'”
As the account attracted attention — and followers — it evolved. “At some point,” Shaffer says, “Emperor Franzen became its own thing — a parody not of Jonathan Franzen, but of holier-than-thou literary fiction writers in general, many of whom I personally know and love. I should have changed the name of the account, but never got around to it. There’s another Twitter parody now that does a much better job of poking fun at high-minded fiction writers than I ever could: @GuyInYourMFA.”
But Shaffer had his moments. Some of his favorite tweets as @EmperorFranzen are:
“Welcome to the Dark Side of Oprah’s Couch.”
“Commencement speech: Good morning, class of 2011. Now get off my lawn.”
“Just realized you are all real people. Thought Twitter was a video game and I was playing against the computer! LOL.”
Even if Twitter hadn’t suspended @EmperorFranzen, Shaffer sounds like he was ready to let the account go. “It seemed funny at the time,” he says. “Unfortunately, I was also fanning the flames of the Twitter pile-on, which I now regret after having witnessed several writers I know weather similar Twitter storms. . . . A couple of years ago at a book festival, one of his former publicists flat-out called me a troll. Whether or not that was how Franzen viewed the parody, I have no idea. I stopped tweeting from the account regularly around that time though.”
Shaffer has asked Twitter why @EmperorFranzen was suspended, but he hasn’t heard back yet. “No matter the reason, I don’t plan to ever don Emperor Franzen’s cloak again,” he says. “The joke had worn thin, and I’m not on Twitter as much as I used to be anyway. I shut the Internet off for most of the day while I’m writing. I’m just a pair of binoculars away from becoming a birding curmudgeon myself.”
Ah, freedom.