There’s something about Coachella and celebrity couples. Maybe it’s the spring weather, maybe it’s the music — but every year like clockwork, star duos are out in full force at the California music festival.

Over the years, it’s also been a place where couples occasionally make their debut in public. “Vampire Diaries” co-stars Ian Somerhalder and Nina Dobrev had been rumored to be dating for awhile, and appeared to confirm this with a cuddly Coachella appearance in 2011. Emma Watson alerted tabloids to her new boyfriend when she was spotted kissing Will Adamowicz at the festival in 2012. It’s also a good rundown of who is still going strong: Joshua Jackson and Diane Kruger are known to attend and be all over each other. (They haven’t shown up this year, but don’t worry, they seem okay!)

[Fashion aims to share the spotlight with music at Coachella]

FKA Twigs performs on the second day of the Coachella Music Festival (Robyn Beck/AFP/Getty Images)

This year the tradition continues: Justin Bieber was spotted getting awfully handsy with Kendall Jenner, whom he’s oft-rumored to be dating. (See the above Instagram photo as evidence.) And Page Six was abuzz this morning that Bradley Cooper and Suki Waterhouse, sighted looking very cozy, may have gotten back together. Meanwhile, Maroon 5 frontman Adam Levine and Behati Prinsloo are blowing up Instagram in wedded bliss. Robert Pattinson showed up to his fiancée’s (?) FKA Twigs’s performance on Saturday.

But even if Kendall and the Biebs aren’t together, or Cooper and Waterhouse are just friends, we strongly believe that Coachella is actually the best place to debut your couple status to the world. Or, if people already know you’re together, just to remind them of the fact that you’re dating. Here’s why:

You control the story.

Bieber posted the above photo, so he didn’t have to worry about pesky gossip sites starting their own rumors.

You can endear yourself to fans by appearing like everyday, normal people.

Part of the reason Coachella is fascinating for celeb-spotting is that its away from the red carpet and interview press lines. Stars show evidence that they like to goof around and be normal, like Adam Levine and Behati Prinsloo who wear bandanas and gorge on pizza.

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You can prove your marital status by showing not telling.

Aaron Paul and wife Lauren Parsekian are still very much in love, and no one needed to plant a story on the gossip sites to prove it: Plus, they may have just gotten a sweet sponsorship deal with McDonalds.

You can make sure you look fantastic.

There’s no way Kate Bosworth did not coordinate every piece of her outfit before she posed with husband Matthew Polish.

You get to be super-artsy.

Who knew supermodel Gigi Hadid and Australian pop singer Cody Simpson were dating? Either way, a black and white shot strolling through a meadow is a lot better than your standard red carpet photo.