Swift assumed this was a dig at her own much-nominated video, “Bad Blood,” which indeed features a gang of very slim supermodels. So she responded to Minaj: “I’ve done nothing but love & support you. It’s unlike you to pit women against each other. Maybe one of the men took your slot..”
That was the tweet that set the Internet on fire, as thousands jumped to tell Swift that Minaj was making a larger point about the frequent lack of recognition for black artists, particularly female singers. “Huh? U must not be reading my tweets. Didn’t say a word about u. I love u just as much. But u should speak on this,” Minaj wrote to Swift, later adding “Black women influence pop culture so much but are rarely rewarded for it.”
The storm spiraled further when Minaj started tweeting about news organizations who were saying that Swift responded to her “jabs,” when really, Swift inserted herself in the conversation. Then Katy Perry of all people (widely known to be the target of Swift’s “Bad Blood”) eagerly jumped into the fray:
Translation: Swift was being hypocritical to take the feminist approach about women knocking down other women when her own “Bad Blood” is supposedly about taking down Perry.
Perhaps sensing this may just go on forever, Swift tried to end it with her apologetic tweet. Minaj responded soon after:
And let’s not forget the real winner in all of this: MTV. The VMAs don’t air until Sunday, Aug. 30 but there’s already plenty of headlines surrounding the show. You can’t pay for that kind of publicity.