“Orange is the New Black” star Ruby Rose co-hosted MTV’s Europe Music Awards in Milan on Sunday night — and managed to make headlines because of just one phrase.
“Ladies and gentlemen and everyone in between,” Rose greeted the audience in the middle of the show as she introduced Duran Duran, who won the Video Visionary Award. Immediately, Twitter started buzzing with praise for the actress’s inclusiveness. She’s talked openly about being gender fluid, meaning she doesn’t identify as a woman or man.
The stories were everywhere: “People Are Going Nuts Over Ruby Rose’s Gender Fluid MTV EMA Intro,” MTV UK boasted. “People Loved Ruby Rose’s Gender Fluid Comment At The MTV EMAs,” BuzzFeed gushed. “Ruby Rose lauded for promoting gender fluid movement at MTV EMAs” The Independent said.
However, if you watched the U.S. broadcast that aired hours after the European one, that may have been confusing — because American audiences didn’t get to hear her say that. Rose’s comment was cut from the U.S. version. The European broadcast first aired at 9 p.m. Central Europe Time on MTV, or 4 p.m. Eastern Time; in the U.S., the show aired at 8 p.m. ET.
The network cutting that seemed odd, given that it became one of the most talked-about moments of the show online, trending on Facebook in the hours after the ceremony. Since when does MTV shy away from provocative award show moments? Rose and her co-host Ed Sheeran even had a bit where they joked about how the network craves controversy at its award shows, even if they aren’t actually controversial, just so they can get press.
MTV explained that the EMAs were edited down for the two-hour American broadcast; U.S. audiences also didn’t see Duran Duran accepting the inaugural Video Visionary Award.
“The broadcast of the 2015 MTV EMAs was cut down for air in the U.S. The entire show is available on-demand for audiences to enjoy at ema.mtv.com,” an MTV spokeswoman said.
Indeed — you can see the moment here.