You can blame that on our new era of Peak TV; given that there are now hundreds of scripted shows on networks and streaming services, that leaves a big knowledge gap for even the most devoted television viewer. Regardless, this isn't a particularly new trend for the Globes, which tend to honor the Hot New (And Maybe Low-Rated) Shows in its TV categories.
But once a buzzy, ratings-challenged, first-season show actually hears its name called in front of millions of viewers, how much does that actually help? Here's a look back at some earlier examples:
"My So-Called Life" (Aug. 1994 – Jan. 1995)
Globe wins: Best Actress in a TV Drama for Claire Danes (1995)
Did it help? Not at all. There's a reason that this show is known as a cult fave — it was canceled after one season, even though 15-year-old Danes won her trophy just five days before the teen drama officially aired its last episode.
"Jane the Virgin" (Sept. 2014 – present)
Globe wins: Best Comedy (2015), Best Actress in a TV Comedy for Gina Rodriguez (2015)
Did it help? Yes. With the network, if not viewers. Midway through the 2014-2015 TV season, this little-watched CW comedy was riding high on great reviews, raving about Gina Rodriguez +in the quirky soap opera about a pregnant virgin. The CW took a leap of faith and renewed it for Season 2 on the morning of the Globes, and that move paid off big time when the show got two major awards that night. It may not have boosted the ratings (they're fairly stagnant in Season 2), but it confirmed there was indeed a passionate audience — which sometimes is all the CW wants to know.
"Girls" (April 2012 – present)
Globe wins: Best TV Comedy (2013), Best Actress in a TV Comedy for Lena Dunham (2013)
Did it help? Kind of? As much as HBO pretends it doesn't care about ratings, the pay-cable channel definitely takes pride in the fact that it rakes in the awards. The Emmys had nominated the coming-of-age comedy the previous fall, but it got shut out; a few months later, the Globes richly rewarded Dunham and the show itself. Though it didn't help the show's ratings (in fact, the new episode after the Golden Globes lost viewers) but it solidified the show as a prestige dramedy — one that HBO just renewed through a sixth and final season.
"Brooklyn Nine-Nine" (Sept. 2013 – present)
Globe wins: Best TV Comedy (2014), Best Actor in a TV Comedy for Andy Samberg (2014)
Did it help? Sure — many were stunned when it beat out shows like "Modern Family" and "Girls," the previous year's winner. So seeing the cast and Andy Samberg on stage was a huge surprise. "Ratings are so dismal that Fox hasn't even announced a second season of the show yet…though we're assuming that announcement just got a whole lot easier for Fox execs," Gold Derby wrote at the time.
"Homeland" (Oct. 2011 – present)
Globe wins: Best TV Drama (2012), Best Actress in a TV Comedy for Claire Danes (2012)
Did it help? Absolutely. "Homeland" was getting lots of buzz as a hot new drama, but only about a million people were watching it every week on Showtime. The first season won its awards in January, getting it on more people's radar. By the time the second season rolled around in October 2012, the network could proudly tout it was a Golden Globe-winning drama (and Emmy winning, as well).