The product: Hyundai Elantra's Remote Start feature

The premise: A couple's camping trip gets cut short when two huge bears run after them in the woods. Their Hyundai Elantra's remote-start feature — triggered by a vocal command — helps them narrowly escape as they get into the car and speed off.

The punchline: "Did he just talk-start that car?" asks Bear No. 1, oblivious to how equally odd it is that he can talk. "I just wanted to hug him," Bear No. 2 says. but his buddy openly admits: "I was gonna eat him." Reminded that he's supposed to be a vegan, Bear No. 1 says "eh, it's my cheat day so I'll just eat around it."

The verdict: Eh, it's the Super Bowl, so we'll allow it.

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