The product: T-Mobile

The premise: Oh look, here's a turtlenecked Drake doing that weird dance in his knock-off James Turrell sculpture for the "Hotline Bling" music video.

The punchline: … except when the music stops, a bunch of cellphone advertising execs have some "improvements" for his song. "When you say 'Call me on my cellphone,' just add 'Device eligible for upgrade after 24 months,'" says one of them, representing carriers other than T-Mobile. "And after 'Going places where you don't belong,' add 'Mexico and Canada are not included,'" says another exec. "I've told a lot of people I'm from Canada, but I lied," says Drake. They have a whole bunch of other "improvements" for his song, and Drake takes it all in stride: "These changes don't ruin the song at all," he says. Then the ad execs invite themselves into his box to do their own Drake Dance, and it's perfect.

The verdict: Just when we thought we were sick of this song — which, let's face it, was always destined to become a cellphone commercial — Drake wins us over again.

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Super Bowl 50: Complete coverage

Watch the 2016 Super Bowl commercials