The product: Fitbit

The premise: People in everyday situations look at their Fitbit watches and immediately flash back to themselves killing it in intense workouts. A man waiting on a bench flashes back to overhead squats, a woman boarding an airplane imagines her luggage as a kettlebell, a guy working in an office catches a pass from his colleague, and a woman greeting an acquaintance flashes back to a self-defense class.

The punchline: There's not much of a punchline here, but it reinforces the idea that working out can improve all areas of your life. (Strongly implied bonus points if you work out while wearing a Fitbit watch.)

The verdict: Oddly motivating.

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