The product: Kia Optima

The premise: A beige man in a beige house is looking for his beige socks. His wife urges him to "check the walk-in closet."

The punchline: … but it's not a walk-in closet, it's a WALKEN closet. Christopher Walken asks the man if he wants beige socks or something more exciting, because "eventually, the beige sock people get devoured by the ones who stand out," he says, as the spotted sock puppet on his right hand consumes the fistful of beige in his left. He opens up the closet walls to reveal a Kia Optima: "It's like the world's most exciting pair of socks but a mid-size sedan."

The verdict: Love puns, love Christopher Walken and love Christopher Walken puns. But once the car is revealed, the commercial loses its momentum.

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