The product: Shock Top
The premise: Comedian and "Silicon Valley" actor T.J. Miller is having a drink at the bar when he gets heckled by Wedgehead, the beer company's mohawked mascot, chilling atop a draft beer tower.
The punchline: This ad is literally a series of punchlines. Miller calls Wedgehead "a citrus snowboard instructor" and he retorts that the comedian looks "like an out-of-work magician." "It's a hobby!" Miller assures us.
The verdict: None of the barbs are funny enough to write home about, but you might get a few "guy walks into a bar" jokes out of them.