The product: SoFi loans
The premise: Some people are great. Other people are not. Identifying characteristics cannot be seen by the naked eye. Somehow, this relates to getting a low rate on a loan.
The punchline: We're still scratching our heads over here. Apparently, we can only find out if we're great at Sofi.com, where we'll be greeted by… this puzzling ad.
The verdict: It's hard to call this one effective, unless you already had your heart set on a loan from SoFi.