"Put a puppy in it" is a well-worn advertising trope — but we fall for it every time. Here are the five most memorable — for better and worse — Super Bowl commercials featuring dogs this year.


There's nothing like a slow-motion hot-dog-costumed wiener dog race.


Not only is this golden retriever a great mom, she's also a good driver!


The "tower of animals that looks like a man" is a well-worn trope from cartoons. But for these plucky little guys, we'll let it slide.


Talking sheep carry most of the commercial, but don't forget this little guy at the end.

Mountain Dew

This dog — well, a third of it was a dog, anyway — was horrifying. But it won't soon be forgotten.

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Puppy Bowl XII proves puppies make up for everything, even blatant product placement

Watch the 2016 Super Bowl commercials