"Put a puppy in it" is a well-worn advertising trope — but we fall for it every time. Here are the five most memorable — for better and worse — Super Bowl commercials featuring dogs this year.

Heinz pairs "hot dogs" with their loving companions--condiments--in the company's Super Bowl ad. (Heinz)

There's nothing like a slow-motion hot-dog-costumed wiener dog race.

Not only is this golden retriever a great mom, she's also a good driver!

Some dogs have to get clever to score Doritos in one of two Super Bowl ads for the chips. (Doritos)

The "tower of animals that looks like a man" is a well-worn trope from cartoons. But for these plucky little guys, we'll let it slide.

Talking sheep carry most of the commercial, but don't forget this little guy at the end.

Mountain Dew's Kickstart is a combination of three great things, like a "puppymonkeybaby." (Mountain Dew)

This dog — well, a third of it was a dog, anyway — was horrifying. But it won't soon be forgotten.

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