The actual music video for Taylor Swift’s new single hasn’t even been released yet, and already her lyric video has broken a YouTube record.
On Spotify, listeners streamed “Look What You Made Me Do” more than 8 million times, setting a global record for the most first-day streams on the platform, the Associated Press reported.
On top of all that, lots of people actually paid cold hard cash to have the song in their digital libraries, Billboard reported. On Friday, the song was downloaded about 200,000 times — it took Ed Sheeran’s “Shape of You” an entire week to get that many downloaded. Billboard reported that forecasters predict Taylor’s single will rack up a half million downloads in its first week out, making it the biggest single debut since Adele’s “Hello” in 2015.
Swift’s single comes off her forthcoming album, “Reputation,” which will drop Nov. 10. If you want to go the oldest-of-schools route to listen to it, UPS has got you; the company is Swift’s official delivery partner, and the singer’s face is on a bunch of trucks.
#NewYorkCity, the package car will be at 5th Ave & 22/23 Sts today 10-noon. Snap and share your pics w/@UPS and tag #TaylorSwiftDelivery. pic.twitter.com/zdmETgfnKz— UPS (@UPS) August 26, 2017
As far as the actual music video for “Look What You Made Me Do,” the full thing will be released Sunday night during MTV’s VMA awards.