But since the fall of Adolf Hitler’s regime, Nazis have been universally regarded as, well, evil. They’ve been fair game as wicked antagonists.
The makers of the “Wolfenstein” video game series have found themselves embroiled in an Internet controversy as they try to tell critics that yes, the main antagonists in their latest release are Nazis, and yes, that is okay.
Some have taken issue with the new game’s anti-Nazi stance, and particularly the tagline used in marketing materials: “Make America Nazi-free again.”
That is, of course, just a few words removed from President Trump’s campaign slogan — “Make America Great Again.”
For the uninitiated, “Wolfenstein” is a series of video games set during and after World War II. The plots and objectives change from game to game, but mostly center on shooting, stabbing, blowing up and otherwise obliterating Nazis and things made by Nazis.
The conceit of the latest iteration is that the Nazis won the war, conquered Europe and marched right into Main Street America. The game’s protagonists are fighting a second American revolution, which involves a lot of computer-generated bullets and explosions and burning swastikas. In clips, there’s also a giant alligator. It’s unclear if it’s a Nazi, but probably.
Later, another developer tells the audience: “There’s a lot of crazy things you can do with a Nazi and a hatchet.”
Critics aren’t exactly arguing that the Nazis were nice, decent folks, but they say that in co-opting the president’s tagline, the video game company is quietly equating Trump supporters with Nazis.
Others claimed that the video game — or at least its marketing — is simply parroting the aims of the antifa, a loosely affiliated group of mostly communists, socialists and anarchists who aim to stop the advance of white supremacy, sometimes violently.
Is it good to give people in that group tacit justification to attack people who fit an ever-expanding definition of Nazis?
The debate is happening in mostly the dark corners of Twitter. And some of the most vocal critics have since deleted their comments or protected their tweets.
But the makers of Wolfenstein have waded into the debate with a pretty simple argument:
“Wolfenstein has been a decidedly anti-Nazi series since the first release more than 20 years ago. We aren’t going to shy away from what the game is about,” Peters Hines, the studio’s vice president of marketing and public relations, told GamesIndustry magazine. “We don’t feel it’s a reach for us to say Nazis are bad and un-American, and we’re not worried about being on the right side of history here.”
But he said the game wasn’t some sort of social critique on 2017 America.
“[In the game] freeing America is the first step to freeing the world. So the idea of #NoMoreNazis in America is, in fact, what the entire game [and franchise] is about. Our campaign leans into that sentiment, and it unfortunately happens to highlight current events in the real world.”
Still, the game is being released at a time when Nazism has gained increased attention. In August, hundreds of white nationalists, Ku Klux Klan members and neo-Nazis planned their largest rally in decades to “take America back.”
After the violence, President Trump was criticized for conflicting statements about the cause of the violence and for not going far enough to condemn the groups that planned the rally.