After taking over hosting duties on “Today” following Matt Lauer’s ouster amid allegations of sexual misconduct, Hoda Kotb has officially been named the new co-anchor of the popular NBC morning show.

“This has to be the most popular decision NBC News has ever made,” “Today” co-host Savannah Guthrie said on air Tuesday. “Hoda, you are a partner and a friend and a sister, and I’m so happy to be doing this.”

NBC News Chairman Andy Lack announced the news, which means that, for the first time, “Today” is led by female hosts.

“I’m pinching myself,” Kotb said to Guthrie on air. “There’s no one I’d rather be sitting next to in 2018 than you.”

Lauer’s departure came amid an avalanche of reports on sexual misconduct allegations against high-profile men in entertainment and media. Kotb took over the co-anchoring duties on Nov. 29, hours after Lack had dismissed Lauer for “inappropriate sexual behavior.” At the time, the NBC News chairman said in a memo that the company had received a “detailed complaint” that represented “a clear violation of our company’s standards.”

In the wake of his firing from NBC, people are remembering cringe-worthy Matt Lauer moments from the "Today" show and beyond. (Nicki DeMarco/The Washington Post)

“While it is the first complaint about his behavior in the over twenty years he’s been at NBC News, we were also presented with reason to believe this may not have been an isolated incident,” Lack added.

Hours later, Variety published a report detailing allegations by multiple women that Lauer had sexually harassed them in the workplace.

“Some of what is being said about me is untrue or mischaracterized, but there is enough truth in these stories to make me feel embarrassed and ashamed,” the former TV host said in a statement.

Suddenly, NBC News was without its high-profile co-anchor. But Kotb and Guthrie have shown that “Today” didn’t need Lauer for ratings. “Today” beat rival “Good Morning America” on ABC for weeks after his firing.

“Over the past several weeks, Hoda has seamlessly stepped into the co-anchor role alongside Savannah, and the two have quickly hit the ground running,” Lack wrote in his Tuesday memo, CNN reported. “They have an undeniable connection with each other and most importantly, with viewers, a hallmark of ‘Today.’ ”

Kotb’s promotion could help repair some of the optics damage done by Lauer. The staffing news was met with praise from broadcast journalists and others.

Kotb’s journalistic credentials run deep. She started out as a broadcast journalist in New Orleans and Fort Myers, and joined NBC News in 1998 as a “Dateline” correspondent. 

Since 2008, Kotb has hosted the 10 a.m. hour of “Today” alongside Kathie Lee Gifford, which she’ll continue to do.

With news of Kotb’s promotion comes questions about gender pay parity: Will she be compensated similarly as Lauer, who reportedly had a four-year, $20 million contract?

These are incredibly profitable hours for TV networks, and there’s a lot of pressure to present a dynamic hosting team with plenty of on-air chemistry. “Today,” in particular, attempts to project the image that its on-air personalities are essentially a family.

“Today” won’t be the first morning show with female co-anchors; Diane Sawyer and Robin Roberts co-hosted “Good Morning America” from 2006 to 2009. George Stephanopoulos replaced Sawyer when she retired.

“CBS This Morning” still hasn’t named a permanent replacement for Charlie Rose, who was fired in November over allegations of sexual misconduct detailed in a Washington Post report. (Rose apologized for “inappropriate behavior” but said that not “all of these allegations are accurate.”) Other CBS News staffers have filled in, joining hosts Gayle King and Norah O’Donnell.

But, by and large, men have been dominant presences on morning shows, even as their audiences are dominated by women. Perhaps as the conversation about sexism and representation continues to build steam, more and more women will see themselves reflected on their TV screens.

Correction: An earlier version of this story erroneously attributed some of Guthrie’s past job positions to Kotb. 

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