The new category was met with contempt when it was announced in August alongside several other changes to the long-running Oscars telecast. The Academy also said that it would limit the televised ceremony to three hours, and that the 2020 ceremony would take place on Feb. 9, two weeks earlier than it’s aired in recent years.
Rob Lowe tweeted that “the film business passed away today with the announcement of the ‘popular’ film Oscar.” Katey Rich, deputy editor of VanityFair.com, argued that the Academy was making a misguided attempt to recognize films like the box office juggernaut “Black Panther,” which — she said in an interview with The Washington Post — is worthy of a nomination in an existing Oscars category: best picture.
“Black Panther” star Chadwick Boseman echoed those sentiments recently, telling the Hollywood Reporter that “if there’s a campaign, it’s for best picture, and that’s all there is to it.”
The Academy’s most recent announcement did not address the criticism surrounding its decision to award certain categories during commercial break, to help shorten the telecast. Many have speculated that change would unfairly erase technical categories from the televised ceremony.