Chaos swept the streets of Ferguson, Mo., Monday night when it was announced Darren Wilson would not be indicted on any charges related to the shooting of Michael Brown. The grand jury decision and the protests were a catalyst for a torrent of social media conversation about race, politics, the criminal justice system–and also about whether to shop on Black Friday.
Consumers have taken to Facebook, Twitter and Instagram to encourage others to sit out the annual shopping ritual this year to show their opposition to the grand jury decision and to make a broader statement about race relations the United States.
Two hashtags, #BoycottBlackFriday and #BlackoutBlackFriday appeared to gain traction on social media last night and this morning, with users pledging to stay home this weekend in hope that their closed wallets would send a message.
Here are some of the calls to action:
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