Chaos swept the streets of Ferguson, Mo., Monday night when it was announced Darren Wilson would not be indicted on any charges related to the shooting of Michael Brown. The grand jury decision and the protests were a catalyst for a torrent of social media conversation about race, politics, the criminal justice system–and also about whether to shop on Black Friday.
Consumers have taken to Facebook, Twitter and Instagram to encourage others to sit out the annual shopping ritual this year to show their opposition to the grand jury decision and to make a broader statement about race relations the United States.
Two hashtags, #BoycottBlackFriday and #BlackoutBlackFriday appeared to gain traction on social media last night and this morning, with users pledging to stay home this weekend in hope that their closed wallets would send a message.
Here are some of the calls to action:
— Eden A (@Onelongjourneyy) November 25, 2014
— HeatherG (@H2theG) November 25, 2014
— Maya ✈✈✈ (@JetMiss_MAYA) November 25, 2014
— B.B. (@_BriEbon) November 25, 2014
— Sam Stanley (@BigSam706) November 25, 2014
Seriously… We can walk the streets all night.. If we don't actually take monetary action, nothing will change. #BLACKOUTBLACKFRIDAY
— Aaleeyah (@Ms_Lee_yah) November 25, 2014
#BLACKOUTFRIDAY LETS SEE IF WE CAN REALLY DO IT! THE Montgomery Bus Boycott was a success because everyone united came together. How many of you will repost this. How many of you WILL NOT participate in the purchase of commodities that do not put a dollar back into our communities or programs to help. AND I AM NOT ONLY TALKING TO MY BLACK/African-American followers everyone. If you're so down for equality let's really see. LET US UNITE AS HUMAN BEINGS AS CITIZENS OF THE WORLD. Let's fight for the dignity of ALL LIFE! Or do those Jordan's come out on Friday along with the new red bottoms? #THINK #DontBeASheep #JusticeForAll 😘😘✌️😎👊
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