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Target is opening two new stores in Washington

Target plans to open a new small-format store in Cleveland Park in Spring 2019. (Rendering courtesy of Target)

A decade after opening its first District store, Target is opening two small-format locations in the nation’s capital.

The locations — one in Cleveland Park, the other in Ivy City’s Hecht District — will sell apparel, home decor, groceries and health and beauty products. Both will have CVS pharmacies and will offer in-store pick up for online orders, the company plans to announce Monday.

The Cleveland Park store, to be located at the corner of Connecticut Avenue and Porter Street in the Sam’s Park and Shop shopping center, is expected to open next spring. At 24,700 square feet, the store will be significantly smaller than the Columbia Height store two miles away, which spans 180,000 square feet.

The Target in Ivy City, meanwhile, will be at the corner of New York Avenue and 16th Street NE. The 67,000-square-foot store will also sell beer and wine and include a Starbucks. It is expected to open in fall 2020.

Will the rapidly shrinking store save retail?

“Target is expanding our offerings for the residents of our nation’s capital,” Mark Schindele, senior vice president of properties at Target, said in an email. “Located along well-known corridors, these two stores offer D.C. guests a convenient shopping trip for groceries, household items and a unique product assortment that only Target can provide.”

Target, long synonymous with sprawling big-box stores, has shifted its focus in recent years to more compact locations in city centers, dense suburban neighborhoods and near college campuses. The Minneapolis-based retailer already has small-format stores in College Park, Rosslyn and Bethesda, as well as plans to open locations in Falls Church’s Tinner Hill (in March) and Ballston (in 2021). Each new location will have 50 to 100 employees, the company said.

The news comes as Target doubles down on its efforts to compete with Walmart and by beefing up its grocery services and delivery capabilities. In December, it announced a $550 million plan to buy Shipt, a same-day delivery company that specializes in groceries. The retail giant also plans to offer same-day delivery from the majority of its stores by the end of the year. (Jeffrey P. Bezos, the founder and chief executive of Amazon, also owns The Washington Post.)

Target is about to give its customers same-day delivery

“Target’s expansion in the District signals the strength of our market as we see retail entering neighborhoods that were once overlooked but are now prime locations,” District Mayor Muriel E. Bowser said. “This is no longer your grandfather’s D.C. as we cement ourselves as a tech, cultural and now retail hub for the region. And ultimately, Target’s new stores translate to more jobs and pathways to the middle class for Washingtonians.”

Target last year raised its starting hourly wage to $11 (or about $22,800 per year for a full-time worker), with plans to lift it to $15 (or $31,200 a year) by the end of 2020.

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