(To repeat a point we often make: weather forecasts for a particular location are only credible out to about 6-10 days. Beyond about 10 days, you enter the realm of chaos in which humans and computers simply can’t tell you if, when and where a storm will hit.)
Surely, AccuWeather appreciates the insurmountable limitations of such long-range forecasts. Yet undeterred, they have unveiled a slick, entertaining Web site devoted to Super Bowl forecasts – with the catchy URL “WillItSnow.com“.
The site not only includes a daily updated forecast, but also commentary from several of its meteorologists, video discussions, and related articles.
Despite my aversion to forecasts beyond 10-days and claims that they’re useful, I think this Web site is a really smart move on AccuWeather’s part from an entertainment standpoint.
In “WillItSnow.com”, AccuWeather has created a destination that weather and sports fans can visit each day to see how the forecast is evolving and enjoy the related banter from its weather personalities.
It’s well-designed (much moreso than its parent site, AccuWeather.com) and has that sticky quality that will bring visitors back.
As long as readers recognize the Web site is more about entertainment than science, it’s a fun concept. Of course, some visitors who don’t know any better may take these forecasts at face value. Unfortunately, AccuWeather includes no disclaimers about the reliability of these long-range forecasts. I’d encourage AccuWeather to do this, but I’m not holding my breath…
Some people predicted AccuWeather would try a ploy like this.
— Jacob Wycoff (@4cast4you) November 1, 2013
Now that was a good prediction!