On Thursday, NOAA unveiled an Atlantic hurricane season outlook calling for normal to below average number of storms. How did The Weather Channel headline this news at Weather.com? “NOAA Report: Hurricane Forecast May Shock You”
Several meteorologists on Twitter, recognizing this headline’s preposterous hyperbole, sharply pushed back.
What the hell Weather Channel? “NOAA Report: Hurricane Forecast May Shock You.” Please make this stop (!) pic.twitter.com/14M8ah5Jvr— Ryan N. Maue (@RyanMaue) May 22, 2014
The Weather Channel appeared to be listening to the Twitter chatter. Within an hour or so, it amended the headline to: “NEW: Atlantic Hurricane Season Forecast”