“Blow up last season,” Robert Griffin III says in a new Adidas ad the company posted on Tuesday. “Every win. Every loss. Every headline. Blow it all up. ‘Cuz all that matters is what you do next.”
The Griffin narration is accompanied by images of exploding football fields and trophy cases. Thankfully, as a wise man pointed out, there are no images of exploding knees.
Adidas has been using an “All In For Week 1” tag on many of its offseason marketing efforts, and that one is used again here. Which seems to have a certain implication with regards to the spot’s narrator.