The Redskins’ season ticket pitch

I think a lot of us assumed that a division title plus RGIII plus a smaller FedEx Field meant Redskins season tickets would be in short supply in 2013. And maybe that will prove to be the case. But that hasn’t stopped the Redskins from making their annual winter push to add season ticket holders.

I’ve heard from several people in recent days who have been offered season tickets, despite not wanting them. One received the six-page mailing seen here; he signed up for the wait list “years and years ago,” but has moved several times since then. The mailing did not indicate that his number had risen to the top of the list; it just offered him tickets.


Two people who contacted me received “We Want You Back” e-mails from the team. One had given up his seats a few years ago, the other wrote that he was “a former season ticket holder who gave up my nosebleeds about four season ago.” These are the e-mails they received.

Another e-mailer signed up for the list around 2000. He later got season tickets through a friend’s account, but they canceled after Dan Snyder’s legal wranglings with City Paper. He said he has received such ticket offers “annually for the last five years.” Here’s what his e-mail looked like.

Incidentally, the Ravens recently announced a $35 million stadium upgrade project; “we’re competing against the home-viewing experience, so we have to do everything we can do to try to keep improving the gameday experience,” Ravens President Dick Cass said. Via MASN:

The most noticeable additions will be a pair of high-definition video boards – measuring 8 feet high by 30 feet wide – that will be placed above the stadium entrances at gates A and D. The split-screen boards will be used to show both Ravens and league-wide game action, stats, highlights and messages to fans. They will be viewable from outside the stadium.

Inside, the Ravens will also be replacing fixed advertising signage next to the two main video boards with four LED ribbon displays that will electronically show a wider range of content – from stats to fantasy football numbers to ads.

All 16 concessions stands on the lower concourse will be renovated to integrate an open-kitchen style where fans can see their food being made, and will increase the quality and speed of the service.

All these teams seem to be understanding the allure of the at-home, free snacks, no lines, huge HD, Red Zone, NFL Sunday Ticket experience.

Dan Steinberg writes about all things D.C. sports at the D.C. Sports Bog.



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Sarah Kogod · February 27, 2013

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