Adidas has released a new ad for John Wall’s new shoes, the Crazyquicks. The campaign that accompanies it is #quickaintfair, because it’s not a complete campaign these days without a hashtag.

The shoe company explains the campaign on its YouTube page.

When you’re Quicker than your opponents, it ain’t fair. It ain’t fair that Quick goes number 1, makes All-Star teams and wins Rookie of the Year. It ain’t fair that the Crazyquick has the innovation and technology to make you Quicker. A$AP Rocky tells the story of #QuickAintFair featuring John Wall, Damian Lillard and Jrue Holiday.

Here’s the ad. It features lots of footage of John Wall being quick.