Once Sarah Kogod wrote about Chris Thompson’s bizarre/delicious habit of keeping a Starburst in his sock during games, it was only a matter of time before the company followed the lead of Capri Sun, Chipotle, Cap’n Crunch and others by heaping piles of the chewy little candies on the Redskins rookie running back as thanks for the free advertising.
— Chris Thompson (@ChrisThompson_4) August 20, 2013
“We were so excited to hear about your gameday ritual with Starburst!” the company wrote in a note to Thompson. “It never crossed our minds to keep candy in our socks, but we just might have to reconsider…
“We wanted to send you a stash of Starburst to keep your ritual going throughout your rookie season, as well as customized Starburst socks to help keep gamedays extra juicy! We know you’re a big fan of the red and yellow Starburst, but we included the whole pack so you could share your favorite candies with your new teammates.”
Also, orange for life.