Local product Bram Weinstein has been at ESPN since 2008, which makes his first “This Is SportsCenter” commercial long overdue. It also means that Lindsay Czarniak beat him to it.

In his commercial debut, Weinstein and SportsCenter host John Anderson try to figure out what makes Rafael Nadal so popular with the ladies. Clearly, it’s the headband. According to Weinstein, the ad was shot a few weeks ago with “a million different takes/lines,” and the final edit was a surprise.