Ryan Kerrigan is getting really good at this commercial thing.

We’ve seen Kerrigan do the “pretending to not be Ryan Kerrigan” bit before, and this time he takes the act to Modell’s in an online video for the sporting goods store. We don’t get to see the moment of realization in this one, but it is fun to watch a random high school coach give Kerrigan, or “Marty,” lessons in footballing.