New mascot vs. old mascot. (Courtesy of Georgetown Athletics)

Five years ago, Georgetown gave their mascot a makeover with a new design drastically upgraded, both in look and smell, from the old one. The school has announced a new look again, this one with some less obvious changes, namely bigger eyes and a less toothy grin. In the above side-by-side, the new design is on the left, old one on the right.

The new mascot will be unveiled during homecoming festivities at Georgetown this weekend. According to the school, the new design will be “friendlier.” From the release:

The Jack the Bulldog mascot may become a friendlier and more-welcoming sight with a new design, but it will still retain many of the signature aspects that fans have grown to love through the years. Jack will feature the same blue and gray striped beanie with the “G” logo in the center. The kindly Jack will also feature a similar spiked collar and gray coloring. However, the new Jack will feature a cartoonier look, closer to the face of the Georgetown Kids’ Club logo.

“In working with the designers, we took the two previous mascots that they produced, as well as looked at our current bulldog seal and our kids’ club logo to merge them into a friendly face that will continue the legacy of the Jack the Bulldog mascot,” said Senior Director of Marketing Pete Kirschner. “I think the designers and our current and former mascots did a great job in capturing the kid friendly appeal of Jack.”

Here are some more photos of the newer, “friendlier” Jack.

(Courtesy of Georgetown Athletics)

(Courtesy of Georgetown Athletics)