via @PNats42

Minor League baseball promotions are the best, aren’t they?

When temperatures hit frigid lows last week, the Potomac Nationals came up with the brilliant idea to give away season tickets to fans willing to get even colder. In a two-day event on Jan. 7 and 8, the team gave full general-admission season tickets to the first 20 fans willing to submerge themselves for five seconds in a cold tub that had been brought outside for the event they dubbed the “First Annual P-Nats Plunge.”

The “first annual” part implies they’ll be doing it again, a fact that P-Nats media director Bryan Holland confirmed in a statement.

The first annual P-Nats Polar Plunge allowed us to bring some levity to the sweeping arctic temperatures, and also connect with our fan base in a fun way amidst the winter season while reminding them that baseball is right around the corner.

After a terrific turnout for the inaugural plunge, we intend on hosting this event annually and perhaps we will up the ante next year on the prize, but also the length of submersion.

According to the blog Ben’s Biz, which has some more photos of the event, the team had EMT personnel and warming blankets on hand for the brave plungers. Here’s a video of said fans in various states of undress, dipping themselves into cold water in sub-freezing temperatures.