(Via brands)
(Via brands)

It is nearly impossible to say or write anything about Robert Griffin III’s new personal logo without verging into #HotSportsTake territory, in which you appear an out-of-touch pontificating blowhard (and also a #hater) if you even mildly suggest anything but unqualified praise for Adidas’s latest marketing campaign.

I don’t think any normal person would want Griffin to do anything but capitalize on his fame as much as he can, and fulfill all the sponsor obligations he has to fulfill, and generally be a prosperous and successful businessman and athlete. I don’t think any normal person would suggest that the 3 minutes and 17 seconds Griffin likely devoted to promoting his new logo on Instagram — and to prompting local reporters to promote the logo release on Twitter — will in any way impact his football preparation, or change anything that happens on a football field this offseason, next season, or in any season, ever.

But I think you can gently, without being a #hater, suggest that the whole thing is a tad bit goofy, and that after the 2013 experiment with “All in For Week 1” branding, hashtag discretion might be #nottheworstidea. Even if this is about the 473 millionth most important thing in the world.

That’s what Mark Schlereth tried to suggest this week. But I dunno, now everyone thinks that Schlereth is a #hater. So maybe it’s all impossible.

“It was kind of a throwaway comment at the end of NFL Live,” Schlereth explained on Mike and Mike this week, when asked how he attracted the ire of #RGIIINation. “Trey [Wingo] asked me and Mark Brunell what we thought. And I’m like I understand if you create a logo for your foundation, or I understand if Adidas creates a logo because they’re releasing your RGIII training shoe or something. But to have your own personal logo, I just thought, was like the cart before the horse.

“You know, are we working on branding ourselves, or are we working on becoming a great football player?” Schlereth went on. “You were benched at the end of last season. And so, to me, [the comment] was not a big deal. Well, apparently he was offended by that.”

Because RGIII sent out these tweets.

At least a few of RGIII’s supporters thought the non-@’d badmouthing culprit was Schlereth, and let him know it, which led to this.

And now, the former Redskin was clearly being a #hater, and plenty of Redskins fans let him know that, too.

“All  his legion of fans – and good for them, they support their quarterback – were on me,” Schlereth went on. “Bottom line, what do you do with [a logo]? I don’t know if you know who I am, but here’s my logo. You know, it just seemed goofy to me. Again, it seemed like the cart before the horse to me. And so then I was just getting inundated on Twitter with all these crazy things about me being a ‘hater,’ which is one of the most ridiculous terms ever. I just [thought] the whole aspect of creating your own personal logo is kind of ridiculous. That’s how I look at it….I just thought that whole I’m releasing my personal logo, I mean, what are you, a superhero? I don’t know. It just seemed weird to me.”

I would venture the slightest of opinions here, but nah. Can’t #hate.