We’ve known since April that Maryland would be launching a summer ‘THINK B1G’ marketing campaign. Via the Baltimore Sun:
Maryland, a founding member of the Atlantic Coast Conference in 1953, officially joins the Big Ten on July 1. The school’s plans include “a comprehensive two-month THINK B1G marketing campaign” that will include “outdoor billboards, campus signage, social media marketing, contests and giveaways,” according a school news release. Although June-July is a quiet period on campus, the school wanted to mark the transition.
Fans and media members have been tweeting out THINK B1G photos from BWI Airport for weeks. Here are a few additional images.
The BWI campaign began on May 20 and will run through July 14.
The traditional billboards went up on Monday and will remain up through July 7. One is on I-95 South near Gusryan Street in Baltimore, and one is on Route 193/Greenbelt Road near campus.
There are also digital billboards, which also went up Monday and will remain up through July 7. These are located throughout Baltimore: on I–95 north of the Fort McHenry Tunnel, on Hanover Street north of the Hanover Street Bridge, on I-83 south near Cold Spring Lane, on I-95 south of Russell Street and on Russell Street south of Ostend Street.
Here’s an example.