Jackson shared a photo of his new cleats on Instagram:
#Repost @solesbysir “I can’t Breath(e)” sorry last night took a bad photo, but yes Breathe had an E. This pair was done as a symbolism for the recent events. @0ne0fone requested these , I just made his idea a Reality. Thanks again Desean. #SolesBySir #1of1 #IcantBreathe #customHuaraches #blessed -#Mikebrown #Trayvonmartin #TamirRice #EzellFord #OscarGrant & many Others STAND FOR SOMETHING OR FALL FOR ANYTHING #ICANTBREATHE !! I’m ROCCIN THESE THIS WEEK !!”
Sneak peak of an idea @0ne0fone gave me for his pair this week against the New York Giants. If you don’t stand for something you will fall for anything. #SolesBySir #1of1 #customcleats #ckip #turningIdeasIntoReality
Last month, TMZ reported that Nike has told players, including Jackson, to stop customizing their cleats at the risk of losing their endorsement deals. Marcus Rivero (aka Soles by Sir), who designed Jackson’s “I Can’t Breathe” cleats, told TMZ that custom jobs cost up to $1,000.